Do’s and Don’ts while Advertising Recruitment

“Creative without Strategy is called ‘ART’,

Creative with Strategy is called ‘ADVERTISING’.”


Hiring good people starts with telling them that “WE ARE HIRING”. Advertising Recruitment is one of the most important components of the whole Recruitment Process. Here are some Do’s and Don’ts that need to be kept in mind while formulating a perfect Job Ad.


Be creative 

Creative with Strategy is what Advertising is. Try to stand out from other companies. The more energy and careful thought you put into writing your job Advertisement, the better chance you would reach to the right candidate base that your vacancy requires.

SEO is the key

Your job advertisement needs to be easily found in search engines by relevant candidates. Work on the keywords your candidates will be using when seeking job online and formulate the language accordingly.

Be specific

The candidates do not have the whole day to read what you have to say. Be specific in your requirements.

Be brief, clear and to the point. Use one sentence paragraphs or bullet points. Try beginning each bullet point with a verb, as this implies that you are coming straight to the point.

Catch the eyes

Formatting your text well can go a long way in catching the eyes. Use eye catchy graphics and visuals relevant to the candidate base you are targeting. Make sure your message stands out and is visible from far away.

Structure it well

Identify what all information is necessary to include. Some of the essentials:

  • Overview of the position
  • How is it different from other roles of same sort?
  • What skillset and experience you need?
  • Contact Details.


Do not be boring

Do not bore your candidate with the full history and geography of the company. Please come straight to the point so that he can make an informed decision.

Do not be vague

One thing candidates crave for is right information. Do not confuse them with vague job title.

In order to attract the top calibre candidates, you need to be concise and contain accurate words that effectively communicate the role and responsibilities for the vacancy.

Do not keep the Application process tedious

Trust me; this could be a big turn off. A simple and easy-to-follow application process plays a critical role when it comes to candidates submitting their information. Please do not scare them away with all the unnecessary interrogation.

Other solution could be a single click application process using a stored CV and cover letter or simply using the information from their LinkedIn profiles.

Do not over design

Please do not be over graphic while creating the ad. It should be relevant and simple. As Steve Jobs said, “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.”

Do not be over creative

If you want to stand out from the crowd, be as creative as possible. But at the end of the day, the candidate would need certain necessary information. In your quest for being creative, the basic point should not get lost.

I hope this guide would help you in formulating an amazing job advertisement. Happy Hiring!

Do’s and Don’ts while Advertising Recruitment

10 Things to do to Catch the Eyes of Executive Search Specialists

“A great person attracts great people and knows how to hold them together.”

Executive Search Agency germany

Being a Top Executive Search Agency in Germany, We come across thousands of potential candidates in our Executive Search daily. But very few are actually able to catch the eyes and make an impression.

Here’s a quick guide to be one of those candidates attracting great people and holding on to them.

Tip 1: Always be visible

One of the best ways to catch the eyes is to be in the eyes. Participate in various dialogues related to your field. Publish your articles; speak on conferences or seminars (even if you are asking a question to someone else’s address) and try to be quoted in relevant articles. All this would help increase your visibility.

Tip 2: Recognition can go a long way

Try to stand out of the crowd. It can be your work style, personality, Decision-making technique or anything else. Make sure that people are talking good about you. What others think about your work is much more important than what you think about yourself.

Tip 3: Be a social beast

Networking relentlessly and consistently would pay out in the long run. Always stay in touch with talented and well-connected colleagues whilst reaching out to new contacts at the same time.

Tip 4: Relationship is the key

Making relations with the right kind of people consistently would help in creating a network of allies who would be marketing you everywhere and all the time.

Tip 5: Success speaks louder than words

People who are known for their top work and positive attributes are much likely to catch the eyes and can be easily found. Make a reputation. Make sure you have enough people out there who will recommend you and suggest your name if they’re asked for referrals to a top candidate.

Tip 6: Build a Brand “YOU”

Invest some time in branding yourself. You can write blogs relevant to your industry. Try to increase people’s engagement. The more you are considered as an expert, the brighter chances would be there to catch the eyes.

Tip 7: Social Media is your angel

LinkedIn is your God. Do not ignore it if you want to constantly move up the ladder. Increase your presence in LinkedIn by endorsing people and by getting endorsed. You can write on this platform too. Follow people relevant to your industry. Join Facebook groups related to your field and posts comments and try to start up an interesting conversation.

Tip 8: Expertise is noticed by all

Well this point cannot be ignored. Gain expert knowledge in your field. Mark your territory. Wherever you stand, people come running for the expert advice. If you are an expert, the head-hunters will call you. You just sit back and relax.

Tip 9: Always say “Yes”

It is all about returning the favour. Never say NO to even a potential head-hunter for lunch or coffee. Such small hangouts can help you a lot with least of efforts. 

Tip 10: Work Work Work

In the end, the obvious. Work hard every day. Achieve new milestones and move up the success ladder. Let your work speaks for you. Make yourself unavoidable.

10 Things to do to Catch the Eyes of Executive Search Specialists