“Creative without Strategy is called ‘ART’,
Creative with Strategy is called ‘ADVERTISING’.”
Hiring good people starts with telling them that “WE ARE HIRING”. Advertising Recruitment is one of the most important components of the whole Recruitment Process. Here are some Do’s and Don’ts that need to be kept in mind while formulating a perfect Job Ad.
Creative with Strategy is what Advertising is. Try to stand out from other companies. The more energy and careful thought you put into writing your job Advertisement, the better chance you would reach to the right candidate base that your vacancy requires.
SEO is the key
Your job advertisement needs to be easily found in search engines by relevant candidates. Work on the keywords your candidates will be using when seeking job online and formulate the language accordingly.
The candidates do not have the whole day to read what you have to say. Be specific in your requirements.
Be brief, clear and to the point. Use one sentence paragraphs or bullet points. Try beginning each bullet point with a verb, as this implies that you are coming straight to the point.
Catch the eyes
Formatting your text well can go a long way in catching the eyes. Use eye catchy graphics and visuals relevant to the candidate base you are targeting. Make sure your message stands out and is visible from far away.
Structure it well
Identify what all information is necessary to include. Some of the essentials:
- Overview of the position
- How is it different from other roles of same sort?
- What skillset and experience you need?
- Contact Details.
Do not be boring
Do not bore your candidate with the full history and geography of the company. Please come straight to the point so that he can make an informed decision.
Do not be vague
One thing candidates crave for is right information. Do not confuse them with vague job title.
In order to attract the top calibre candidates, you need to be concise and contain accurate words that effectively communicate the role and responsibilities for the vacancy.
Do not keep the Application process tedious
Trust me; this could be a big turn off. A simple and easy-to-follow application process plays a critical role when it comes to candidates submitting their information. Please do not scare them away with all the unnecessary interrogation.
Other solution could be a single click application process using a stored CV and cover letter or simply using the information from their LinkedIn profiles.
Do not over design
Please do not be over graphic while creating the ad. It should be relevant and simple. As Steve Jobs said, “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.”
Do not be over creative
If you want to stand out from the crowd, be as creative as possible. But at the end of the day, the candidate would need certain necessary information. In your quest for being creative, the basic point should not get lost.
I hope this guide would help you in formulating an amazing job advertisement. Happy Hiring!