“Good Advertising does not just circulate information.
It penetrates the public mind with desires and belief.”
Such should be the power of your Recruitment Advertising process, that it creates a permanent impression in the minds of your potential candidates. The strongest talent of the market would be gainfully employed somewhere else, so the major challenge is to attract these people who are not looking for jobs and compel them to engage with the company.
Here is a list of 5 ideas, if used in the advertising recruitment process, can have a huge potential of success.
Idea 1: Billboards
Renting billboards near busy exits is a great way to tell people that you are hiring. Use funny images and catchy lines so that it draws people’s attention. A word of caution over here is keep the wording to minimum as people passing by do not have much time to read your whole story.
Idea 2: Handout Recruitment Cards
This could be used in the most amazing way possible. You can make special business cards with the words “Now Hiring” on them along with your company name, phone number and website. Hand these to your employees and ask them to give them to anybody who went an extra mile to provide them good service. As a result, you would get great employees from the most diverse backgrounds. The underline of this program is that “You can teach skill but you can’t teach personality.”
Idea 3: Mobile Hiring Center
This is great way of doing some targeted recruiting for your clients. In the whole recruitment process, the foremost criteria is to identify the skill that is needed to be hired. The next step is to identify companies that are most likely to have experienced people in this skill set. You can use an RV to create a mobile hiring center in the parking lots of these companies and handrecruitment flyers to the potential employees during lunchtime and in the evening.
Idea 4: 15 Seconds Commercials
Everyone loves to watch movies in theaters. So why not take out some value for yourself from it. Before the previews 15 seconds slots can be bought and commercials can be displayed telling people that you are recruiting. Make sure the ads are random and entertaining. A person with a calm mind tends to retain more and hence your call can make a mark and bring him to that interview table across from you.
Idea 5: Word of Mouth – Employee Referral Rewards
It is always less tiring and risky to hire someone referred by a current employee. A person who is already an employee of the company knows organizational goals and hence would bring only those people who can fit in. Also the new employees coming this way have more confidence in company’s policies. Always reward your employees who bring good people into the company. You can incentivize your employees with different items, such as cash rewards, free iPads and Flip cameras, etc.