As Headhunter Germany, your main focus may be lying in focusing on the candidates and filling-in the roles, but business development is one aspect that cannot be left in abeyance. The Business development is the creation of the long term value from markets, customers and business-customer relationships.
If you are new to the recruitment industry, your business development activities will involve identification of the prospective clients, reaching out to them, getting the business from them, taking the job orders from the clients and maintaining long term relationships with them.
To help you take the right flight, here is the compilation of the top tips for the new German recruitment agencies :
Make Relationships Through Sales
Whenever you approach a prospective client, don’t put much emphasis on making a sale. No doubt, being a new firm you need business, but the business should come in the form of a long term relationship rather than a one offbeat role. Put more focus on forming long and lucrative relationship with the business organization.
Build Your Online Brand Presence
The prospects will look for you in the online arena. Thus, in the technology driven world of today it is important to build a professional online presence which fosters confidence of the client in your recruiting abilities. In order to build your online presence, create your social accounts including Twitter, Facebook and LinkedIn and start sharing interesting anecdotes which showcase your passion and knowledge in the recruitment industry.
Research About The Client Before Reaching Out To Them
Dig deep and deeper! It is important to know who the client is, what is their company and what does their company do and is the client or his company in news for any good or bad reasons? Before reaching out to any client, having a thorough knowledge about the organization will aid in winning their trust as well as forming the long term relationship. Also, this will save you from being trapped by any wrong client.
Don’t Make Cold Call Without Any Concrete Plan
Before picking the phone for making a cold call, ensure that you can offer something of value to the client or you can help him/her connect with the needed human resources or you can fill the job positions for them. Thus, if you are not having any concrete plan in your hand on how you are going to deal with the business opportunity, if it comes, then it is better to keep yourselves away from the business of cold calls.
Job Order
When you take specifications for the job order once the business is sealed down, make sure to inquire on the ideal candidate’s profile. This will help you in delivering not just a candidate, but the best candidate. And once you deliver the best candidate to them, they are always going to approach you whenever they wish to place the job order.
The above-mentioned are the nifty tips which can be altered from one industry to other in order to suit the requirement of business development. However, you surely need to think on your own how you can take your new business to new heights.
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